Over the last 18 months, the PFF Board of Directors and management staff have been developing a new Strategic Plan to outline our goals for the next several years. One of the key outcomes of this process was the realization that we need a new look.
Ever since PFF was founded in the 1960s, we’ve had the same logo mark with visible links to other meanings and associations. As our organization moves forward with new energy and strategies for future growth opportunities, it was time to consider how we present ourselves to our community. Our new look better matches who we’ve become over the past 50 years: an organization that empowers people to live authentic lives in their communities with as much guidance as needed.
There is a story behind our new logo: